Onboarding is everything that happens right after someone buys: the welcome, the login, the first lesson, the first win. A clear onboarding lowers refunds and raises results.
The single most important thing is to tell them the one thing to do first.
Do it step by step
- Welcome them on the thank you page with a short video.
- Send login details right away.
- Point to one first action.
- Check in after a few days.