A two step order form splits checkout in two. Step one asks for name, email and shipping. Step two asks for payment. People are willing to fill in step one because it feels free, and once they start they tend to finish.
If they leave after step one, you still have their details for an abandoned cart sequence.
Do it step by step
- Step one: name, email and shipping address if physical.
- For books, ask first: where should we ship your book?
- Step two: card details, the order bump and the button.
- Connect step one to an abandoned cart email sequence.