Good outreach is personal and short. Mention something specific about the person, say who you are in one line, offer something useful and ask one easy question.
Leave links out of the first message on social platforms. Ask permission first. Follow up once or twice, politely, then stop.
Do it step by step
- Open with something specific you noticed about them.
- Say who you are in one sentence.
- Offer value: free access, a review copy, an idea.
- Ask one easy question.
- Follow up after a few days, then stop.