The product launch funnel spreads a presentation across several videos released over one to three weeks. Each video handles one job: the opportunity, internal false beliefs, external false beliefs, then the full offer with the order form.
Launches are date driven. The goal is to get as many people as possible to show up for video one and stay through the cart close.
Do it step by step
- Ask one bucket question on the opt-in page and send each answer to a matching thank you page.
- Release video one on the thank you page, not on the landing page.
- Space the videos a few days apart and hype each one by email.
- Open the cart with the last video and close it on a firm date.
- Let people go back to earlier videos but not jump ahead.