A webinar funnel invites people to a free training, shows them a presentation and closes with an offer. It is a presentation funnel and is one of the best ways to sell offers between a few hundred and a few thousand dollars.
The usual pages are registration, thank you with the event details, reminder emails, the webinar room, a replay page and an order page. The presentation itself usually follows the Perfect Webinar structure: one big domino, three secrets and a stack.
Do it step by step
- Write a registration headline built on curiosity and one clear promise.
- On the thank you page, ask them to add it to their calendar and watch a short indoctrination video.
- Send reminders the day before, the hour before and at start time.
- Teach three secrets that break false beliefs, then stack the offer.
- Run a short replay window with a deadline, then close the cart.