Price follows value. Buyers compare your price with the cost of their problem and the value of the result. If your offer saves them thousands, a few hundred feels fair.
Charging less does not help your client. It often means lower quality work and less commitment from them.
Do it step by step
- Estimate what the problem costs the buyer each month or year.
- Estimate the value of the result.
- Set a price that is a small fraction of that value.
- Offer a payment plan to make the first step easier.