Anchoring means the first number people see shapes how they judge the next one. The total value of the stack, the regular price or the cost of hiring someone to do it for them all work as anchors.
Every anchor must be honest. A regular price must be a real price you have charged or will charge.
Do it step by step
- Show the value of each part before the price.
- Compare to the cost of the problem or the alternative.
- Then reveal the real price.