A follow up funnel is the set of sequences people move through after they opt in or buy. Most of the money in any business is made here, because people rarely buy the first time they see you.
Think of each sequence as a conversation. When one ends, move people into the next. A soap opera sequence introduces you, then daily stories keep the relationship alive, and segment based sequences make offers that fit.
Do it step by step
- Write a welcome sequence of five emails for every lead magnet.
- Tag people by what they opted in for and what they bought.
- Send buyers into an onboarding sequence that helps them use what they bought.
- Set up abandoned cart reminders for anyone who started checkout.
- Email your list often with stories that point to an offer.