Funnel stacking links your funnels together with emails, thank you pages, ads and retargeting. A lead magnet feeds an unboxing offer, which feeds a presentation, which feeds a high ticket program.
It is a long game. It lets you make more from the same traffic because a buyer of one funnel is the best lead for the next. Many builders map it as the linchpin: the value ladder with rules around it.
Do it step by step
- Draw your value ladder from free to highest price.
- Give each rung its own funnel.
- On every thank you page and in every follow up sequence, point to the next rung.
- Retarget each funnel's visitors with the next funnel's offer.
- Track how many people move from each step to the next.