Segmentation splits your list by what people opted in for, what they bought, what they clicked and how they answered surveys. Each group gets offers that match.
Tags are the simple tool behind it. Tag every opt-in, purchase and important click.
Do it step by step
- Tag by lead magnet and by purchase.
- Ask a one question survey to sort new leads.
- Exclude buyers from emails selling what they already own.
- Write different follow ups for each group.