A survey funnel asks the visitor a short set of multiple choice questions. Their answers sort them into buckets, and each bucket sees a result page and offer made for them.
It works because people love to talk about themselves, and every answer is a small commitment. It also tells you exactly what your market wants, which makes your follow up much more personal.
Do it step by step
- Decide on two to four buckets, such as beginner, stuck and advanced.
- Write three to seven easy questions. Put the easiest one first.
- Ask for the email before showing the result.
- Build one results page per bucket with an offer that matches.
- Tag each lead by bucket so your emails can speak to them directly.