A short authority video has four parts. The hook is the first three seconds. The context explains why it matters. The content is two or three sentences of real value. The call to action invites the next step.
Keep it near 60 seconds, 90 at most. Consistency beats polish: people want to see you grow.
Do it step by step
- Write the hook first and say it in under three seconds.
- Give one sentence of context.
- Teach one idea in two or three sentences.
- End with one clear invitation.