Social proof includes testimonials, reviews, case studies, numbers of customers, logos and screenshots of results. People look to others when they are unsure.
Proof from someone similar to the buyer works best. Real names and photos, with permission, beat anonymous quotes.
Do it step by step
- Collect proof from every customer win.
- Ask for specific results, not general praise.
- Place proof near claims and near buy buttons.
- Never invent or edit a testimonial to say something the person did not say.