A case study is proof with a plot. It shows who the person was, what they tried, what they did with you and what changed, with numbers when possible.
One strong case study is the ticket to high ticket sales. If you have none, serve a few people at a low price or free in exchange for permission to share their story.
Do it step by step
- Interview the customer about before, during and after.
- Get real numbers and permission to use their name.
- Write it as a story with a clear turning point.
- Use it on sales pages, in emails and in sales calls.