A squeeze page squeezes contact details out of traffic in exchange for a free gift. The simpler it is, the better it converts. The more curiosity in the headline, the higher the opt-in rate.
A popup form often converts better than a form on the page because clicking the first button is a micro commitment. Test both.
Do it step by step
- Write a curiosity based headline.
- Add a picture of the lead magnet so it feels real.
- Use a button that tells them what to do, like Send Me The Checklist.
- Test a popup form against an inline form.