A lead magnet should be the easiest thing to consume: a checklist, a planner, a script, a cheat sheet, a short video or one chapter of your book. Keep it simple and give them a result.
Never bait and switch. Deliver exactly what you promised, then send them to the next funnel while they are hot.
Do it step by step
- Solve one specific problem fast.
- Make it consumable in under 15 minutes.
- Name it by the result.
- Point to your first paid offer at the end of it.