A tripwire is a small offer, often between 1 and 20 dollars, shown right after someone opts in. Its job is not profit. Its job is to change the relationship from lead to customer, because buyers buy again.
Today most builders fold this idea into the unboxing funnel with order bumps and upsells after it.
Do it step by step
- Offer something closely tied to the lead magnet they just took.
- Make it so valuable that the price feels like a mistake.
- Show it on the thank you page with a short countdown if it is truly limited.