A book funnel offers a physical or digital book at free plus shipping or a very low price. The goal is to acquire customers at break even or better, using order bumps and upsells such as the audiobook, a course or coaching.
Books attract the right people. Readers become better buyers because they have already spent hours with your ideas. The aim is simple: your cost per acquisition should stay below your average cart value.
Do it step by step
- Use a two step order form. The first question is where to ship the book.
- Add one order bump that takes a single sentence to explain, such as the audiobook.
- Plan upsells in a logical order: what would a reader want next?
- Explain the normal price and why it is discounted today.
- Send buyers into a follow up sequence that moves them up your ladder.