The linchpin is a model for connecting a whole business. Front end funnels bring people in, and everything points to a recurring core offer that holds the business together. It has been described as the value ladder with rules around it.
Builders often order it as continuity, then the core experience, then presentations, then live or virtual events, with every funnel pumping back to the monthly offer.
Do it step by step
- Pick the recurring offer at the center.
- Map each front end funnel to it.
- Use thank you pages, emails and retargeting to move people toward it.
- Review the flow each quarter.