Continuity is anything that bills again and again: a membership, a software plan, a coaching retainer, a product subscription. It turns a business from a series of launches into something predictable.
Many builders add a continuity offer at every level of the value ladder.
Do it step by step
- Find what your customers need on an ongoing basis.
- Package it as a monthly or yearly plan.
- Offer it as an upsell or on the thank you page.
- Track monthly churn and work on keeping people.