A self liquidating offer makes enough money from the front end sale, bumps and upsells to cover what you spent on ads. Every customer you get is then free, and all later profit is yours.
Book funnels, cart funnels and summits are often built to self liquidate.
Do it step by step
- Know your cost to get one buyer.
- Add order bumps and upsells until the average cart value is higher than that cost.
- Scale ad spend only after the funnel covers itself.