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✦Philosophy and Mindset

Hook, Story, Journey

The Funnel Philosopher's twist: the story should become the customer's journey.

Hook, story, offer sells. Hook, story, journey transforms. In a Funnel Philosopher funnel, the story does not stop at the sale. It continues as the customer's own hero's journey through onboarding, wins and the next step.

Map the funnel as a journey, not just a sale.

Do it step by step

  1. Write the hook that calls them to the journey.
  2. Tell your story as proof the path exists.
  3. Design the steps after purchase as chapters of their journey.