Free plus shipping offers a book, a sample or a small product for free, with the buyer covering shipping. The word free is the most powerful word in marketing, and paying for shipping still turns the visitor into a buyer.
Tests often show little difference between free plus shipping and buy the book with free shipping. Test both in your market.
Do it step by step
- Choose an item that leads naturally to your other offers.
- Show the shipping cost early so nobody feels tricked.
- Add an order bump and upsells.
- Ship fast and follow up when it arrives.