Many people who register never show up live. The replay page gives them a second chance, usually with the offer below the video and a countdown to when the replay comes down.
Replay emails often make as many sales as the live event.
Do it step by step
- Post the replay within hours of the live event.
- Show the offer and a buy button below the video.
- Set a real deadline and remove the replay when it passes.
- Email the replay link two or three times before the deadline.