A registration page sells the event, not the product. Its job is to get people excited and get them to register. Curiosity drives registrations, so hint at the secrets without giving them away.
Videos on registration pages often lower conversions. Save the video for the thank you page.
Do it step by step
- State what they will learn or achieve, and when.
- List three curiosity bullets.
- Show the date, time and time zone clearly, or the next start for evergreen events.
- Ask only for name and email.