A long form sales letter sells in writing. It moves through a headline, a lead, a story, the offer, proof, the stack, a guarantee, urgency and a close with a P.S.
In general, the more something costs, the more copy you need. Cold traffic also needs more copy than warm traffic.
Do it step by step
- Headline and lead: hook them and state the big promise.
- Tell the story of how you or a customer found the answer.
- Present the offer and stack every piece with its value.
- Add proof, then the guarantee, then a reason to act now.
- Close with a P.S. that restates the biggest benefit.