A VSL page leads with the video and keeps the rest simple: a headline above the video, a button that appears at the offer, and proof below.
Test whether the button shows from the start or appears when the price is revealed. Warm traffic often wants the button now.
Do it step by step
- Write a headline that makes them press play.
- Autoplay muted with a click to unmute, or a strong play button.
- Add captions. Many people watch without sound.
- Put testimonials and a text version of the offer below the video.