A VSL funnel puts a video at the top of the sales page. The video carries a hook, a story and an offer, often for a mid priced product. Below or after it come the order form, upsells and downsells.
It works for warm and cold traffic because video holds attention and builds trust fast. The script matters more than the production.
Do it step by step
- Write the script before you touch a camera: hook, story, offer, close.
- Open with a bold claim or a question your buyer is already asking.
- Reveal the order button when the offer starts, or keep it visible for warm traffic.
- Follow the purchase with one upsell and one downsell.
- Test the first 30 seconds of the video before anything else.