MIFGE is a term from the linchpin framework for the main experience your business is built around. It is the thing you are proud to sell, that changes lives, and that your other funnels feed into.
The idea is that marketing cannot fix a mediocre product. Build an experience so good people tell others.
Do it step by step
- Define the transformation your best customers get.
- Design the experience around that transformation.
- Point your other funnels toward it.