The value ladder lays out everything you sell in order of price and value. At the bottom is something free, such as a lead magnet. Next come low priced offers, then mid priced programs, then high ticket coaching or done for you services, often with continuity alongside.
Most people enter at the bottom. Some climb, and the few who reach the top often provide most of the profit. Each rung gives more value and more access to you.
Do it step by step
- Write a value ladder mission statement: we help who, to get what result, through what new opportunity.
- List what you already sell and place each item on a rung.
- Fill the gaps: a free offer, a low priced first purchase and a high ticket top.
- Build a funnel for each rung and link them with follow up.