A summit funnel hosts several expert interviews or talks over a few days. Registration is free, which makes it one of the most powerful lead magnets there is. The speakers promote it to their own audiences, so you borrow their reach and their credibility.
The main offer is the all access pass: replays, transcripts and bonus material. At minimum the pass should pay for your ad costs. The summit also gives you a reason to build real relationships with leaders in your market.
Do it step by step
- Pick one primary question the whole summit answers. That question is your hook.
- Invite speakers who already serve your audience and give them easy promotion tools.
- Build a registration page, a thank you page with the schedule, daily viewing pages and a members area for pass holders.
- Offer the all access pass right after registration, with an order bump on the form.
- Take each day's talks down after a set window, so the pass has a real reason to exist.